A focus group can be a thoughtful and effective way for entrepreneurs to conduct market research before launching a business, product, services, etc. In this session led by Nichole Russell, WCEC Education Director, all participants will have the opportunity to give their (quick) elevator pitch and introduce their business, product, or service idea to the group. This is a highly interactive session and all participants are expected to contribute when possible with resources, opinions and helpful feedback for the other business owners in the (Zoom) room. Please register at https://www.wcecnj.org/WBC/ClassSchedule/seminar-details.aspx?ClassID=10445  

The public loved Gertrude Ederle -- the first-generation American and three-time Olympic medal winner who was the first woman to swim the English channel -- because she was an all-American girl. But in reality, much of Ederle's life was informed by the rapid changes of the Jazz Age. She was a competitive, independent, and strong-willed woman who pursued her dream and found economic independence through it. This session will explore her fascinating life in the wider context of 1920s America, using materials from the Women & the American Story website. Presented by Leslie Hayes, New York Historical Society.